Ever the rule-breaker, Job Buenazedacruz believes in shattering design clichés to make products and systems more accessible to different users. She enjoys redesigning otherwise mundane everyday items and making them more clever and innovative.

Job considers herself a socially responsible designer-entrepreneur. Other than selecting sustainable materials and ensuring that individuals work under fair conditions, she believes that good design should be affordable to the Filipino.

A freethinker and ethical vegetarian for over a decade, Job has been active in the environmental and animal rights movements since 2000. She plans to foster the same spirit within the industry by promoting Universal Design in the Philippines.